We initiated a brand refresh for The Home Depot that would show how the retailer's new digital tools - combined with their how-to expertise and low prices - make home improvement easier than ever. The "Let's Do This" ("Vamos a Hacerlo") campaign serves as a rallying cry, a motivational coach, that inspires home improvers to get off of the couch and get doing. This refurbished brand voice was brought to life across all communications: TV, print, and digital display units.
ROLE
Art Director
FOCUS
Branding and Growth
DIGITAL BANNERS
.